Meet the Etalia Team

Paul came to science the hard way. He grew up inside a global End Times movement — a total worldview, not merely a religion — in which the Earth was 6,000 years old, evolution was a lie, and a culture of both conspiracy and authority enforced absolute certainty about how the world would soon end.

Exposure to science gave him the tools to find his way out.

Navigating that path left him with something most strategists don't carry: a firsthand understanding of what it means to encounter evidence-based thinking across a genuine epistemological divide, and a deep sense of what's actually at stake when scientists fail to reach the people who need to hear them most.

There was an irony he couldn't shake: the movement he grew up in had invested heavily in communication for over a century — pioneering direct mail, radio, television, and digital outreach with a sense of urgency that left no audience unreached. Scientific organizations, producing knowledge that could actually change the world, had inherited no such instinct.

Paul spent the next two decades inside global health — one of the few fields where science, policy, institutional power, and human urgency meet in the same room — and came to understand why. Communication gets centralized and separated from vision. Visibility, when it comes, rarely gets harnessed. The attention dissipates before it can become anything.

As Deputy Director of ACTION, a Gates Foundation-backed international advocacy network operating across ten countries, Paul helped build one of global health's most effective campaigns for mobilizing resources and political will around tuberculosis. He later served on the executive leadership team of the International Union Against Tuberculosis and Lung Disease, where as Director of Policy and Strategy he oversaw strategy, messaging, policy advocacy, and scientific dissemination across roughly 100 countries.

Throughout that work, he was also doing something else: helping the field's most senior leaders find the ideas inside their expertise that were worth saying in public, and placing those ideas where they would reach the people whose attention mattered most. He worked with heads of state, Nobel laureates, the Director-General of the World Health Organization, pharmaceutical CEOs, and researchers from Columbia, Dartmouth, Duke, Harvard, and NYU. The work appeared in the Wall Street Journal, Washington Post, STAT, Project Syndicate, and dozens of other leading outlets. It contributed to the mobilization of more than $1 billion for global health. Across his client engagements, every Op-Ed he has been hired to develop and place for a thought-leadership client has been selected for publication.

What emerged from all of it was Science Relations — not a communications function, but a leadership practice: one that helps organizations with genuine expertise use their deepest insights to lead, shape their field, and build the relationships that make their vision achievable.

Paul is now building Etalia's next chapter: a technology platform that will enable research organizations to apply the Science Relations framework at scale.