Opinion Media Strategy

When we commit to an op-ed, we see it through to publication.

That has been our record on health and science op-eds for a decade — for authors ranging from staff scientists to heads of state, in outlets from STAT to the Wall Street Journal.

Every op-ed we have been hired to develop and place for a thought-leadership client has been selected for publication — because we treat op-ed publication as a system.

Think legacy media is irrelevant? Think again. It's exactly where the people who can act on your insight go looking for you. AI is now the front door to almost everything online, and to it, one op-ed is worth more than a thousand social posts. Every op-ed you publish becomes a permanent data point that Gemini, Claude, and ChatGPT associate with your leadership in a field. Social content tells them you're active. An op-ed tells them you're a credible voice.

Op-eds also give you something no interview does: because you're the one writing it, you know exactly what will run before it's published. As more executives catch on, landing placements will only get more competitive.



Where we publish

Wall Street Journal·New York Times·Washington Post·Financial Times·STAT·Reuters·CNN Opinion·The Guardian·Politico·Forbes·Fortune·The British Medical Journal·Nature Reviews Cardiology·FOX News·NBC News Think·Business Insider·MarketWatch·Project Syndicate·The Telegraph·The Hill·Daily Beast·Daily Mail·Chicago Tribune·
Boston Herald·The Dallas Morning News·New York Daily News·New York Post·Devex·Euractiv·Daily Nation·Real Clear Science·Real Clear Markets·Undark·Think Global Health·World Economic Forum Agenda·

And more.

Who we write with

We pitch and publish op-eds for executives and researchers at many of the world's leading health and science companies, universities, and institutions — including the World Health Organization, Novartis, Roche, Columbia, Dartmouth, Duke, Harvard, NYU, and Stanford.

And their roles

We've helped clients with the following titles to publish and use op-eds to achieve their goals:

Business
  • CEO
  • CFO
  • Chairman of the Board
  • Chief Business Officer
  • Chief Commercial Officer
  • Chief Economist
  • Chief Medical Officer
  • COO
  • Founder
  • Global Managing Director
  • Head of Corporate Affairs
  • Manager of Partnerships & Global Engagement
  • President
  • Scientific Director
  • VP of Early Clinical Development
  • VP of Healthcare Innovation
Nonprofit
  • Advocate
  • Executive Director
  • Nurse
  • Staff Scientist
  • Survivor
Government
  • Commissioner
  • Director General
  • Head of State
  • Member of Parliament
  • Surgeon General
Academic
  • Dean
  • Lecturer
  • Professor
  • Resident Scholar
Other
  • Nobel Peace Laureate

Our op-ed portfolio is shared by request.

Request the portfolio