A note from
Paul Martin Jensen & Dr. Paula I. Fujiwara
The TB field has more good science
than it has audible voices.
Ask yourself who the leading public voices are on tuberculosis. You'll get a short list. A handful of names — researchers and advocates who have figured out how to get their work out of the journals and into conversations that shape funding, policy, and public understanding.
We're grateful for them. But eliminating TB requires far more. Most researchers haven't been trained to publish their viewpoints in major media outlets — where the most pressing public issues are debated every day. We want to change this.
What we're building
We're forming a tight working group of established and emerging TB researchers who want to learn, together, how to communicate their work at the highest level — and who want to coordinate their efforts so they have more impact than they could working alone. That includes knowing how to use published op-eds to book meetings, calls, and interviews, and how to embed op-ed strategy within grant applications.
Every participant has two goals. They're different, and both matter.
Goal One
Create impact
Use your published work and expertise to reach the people with the power to change the trajectory of TB — funders, policymakers, clinicians, the public.
Goal Two
Capture value
Build the public profile that opens doors for your career, your institution, and your research program — internationally.
Why op-eds, specifically
A journal article reports findings to other scientists. An op-ed in a major media publication does something different: it takes the meaning of those findings — the "so what" — and puts it in front of the ministers, the funders, the editors, and the public who shape what happens next.
Most scientists never write op-eds, not because they have nothing to say, but because nobody taught them how. It is a learnable skill, and the working group is designed to teach it — practically, not theoretically.
Paul Martin Jensen has spent 25 years in TB and global health — at The Union, ACTION, and consulting for leadership of the Stop TB Partnership, WHO and the World Bank — helping drive more than $1 billion in funding for TB research and interventions. Global health researchers, policymakers, advocates, patients and institutional leaders alike have relied on Paul to publish their ideas in:
New York Times · The Guardian · Financial Times · Daily Mail · Wall Street Journal · The Telegraph · CNN · Washington Post · Reuters · BMJ · STAT · Bangkok Post · Politico · Devex · Health Affairs · and more than 20 other outlets across the US, UK, EU, Africa, and Asia.
How the working group is structured
| Duration | 90 days, July – Sept, 2026 |
| Sessions | 10 hour-long sessions (3 live calls per month). Strategy, writing, coaching and peer review. |
| Size | 6–10 participants selected for their unique viewpoints and commitment to communicate publicly. |
| Coaching | Individual support from Paul Jensen and Dr. Paula I. Fujiwara through to publication and beyond — including pitch strategy, editorial revision, and post-publication follow-through: how to use op-eds to book meetings, calls, and interviews, and how to embed op-ed strategy within grant applications. |
| Output | The group builds a shared bank of insights that feeds a coordinated op-ed effort — members contribute as co-authors, sources, and peer reviewers. Goal: published op-eds that lead to better positioning for funding and partnerships, and a working pipeline beyond the program. |
| Investment | $5,000 USD · Early Bird Rate · Founding cohort, Summer 2026 |
Who this is for
- →Researchers with important insights who want to reach people with the power to act on them
- →Scientists who want to build an international profile that matches the quality of their work
- →Senior researchers who want to use their experience and standing to shape the direction of the field
- →People who believe the TB community needs more coordinated, high-quality public communication — and who want to be part of building it
Paul Martin Jensen
Co-Founder & CEO, Etalia · former Director of Policy & Strategy, The Union
paul@et-alia.com · etaliahq.com
Dr. Paula I. Fujiwara
Scientific Advisor, Etalia · former Scientific Director, The Union
drpaulafujiwara@gmail.com