People need similar access to reliable evidence at the moment they encounter a questionable health claim online. Patients encountering a dubious medical claim on TikTok, YouTube, or a podcast rarely have an equivalent source of evidence available in the same moment. They are instead left judging medical claims based on influencer charisma and algorithmic reach.

How one health-tech CEO landed an Op-Ed in STAT after seven rejections and why a modular Op-Ed strategy for CEOs matters more than the writing itself.

A proven Op-Ed strategy for CEOs and scientific leaders. From finding a worthy opinion to pitching persistently until your piece is placed.

At Etalia, we work with leaders in health, science, and technology to build the communication infrastructure that turns expertise into lasting influence. If you are ready to move from one-off placements to a system that builds credibility over time, we would be glad to think through it with you.